About Gretchen:

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Gretchen Kelly has traveled to over 60 countries in the past five years both as a freelance writer and in the capacity as US News Editor for International Business Traveler magazine. Working for the New York Post, Executive Travel, Women’s Health and the Travel Channel, among others, she has written about global leisure travel trends and destinations from locales as far flung as Armenia, the Transylvanian mountains of Romania and the North Pole.

Résumé

Gretchen Kelly Writer ~ Journalist ~ World Traveler.
Original Content Provider, Copywriter and Marketing and Media Relations Professional
2008-present Contributing Editor, www.singlemindedwomen.com
The Travel Channel: Commissioned to re-write www.travelchannel.com with user-friendly content designed to attract advertisers.
2006-7 As Freelance and Commercial Copywriter:
2000-2005 News Editor, Business Traveler Magazine
1999-2000 Travel Editor, Design Times Magazine
Commercial Copywriting Clients:
Interbrand Wood:
Ongoing work with this pharmaceutical branding company. Create pharmaceutical copy directed to physicians for brands like Pfizer, Eli Liliy and Wyeth. Example: Wrote a manual for physicians describing how best to present a new delivery system of insuline to patients. Have also created names for new suite of oncology products.
Prevention Magazine:
Created original content for this nationally recognized health and wellness website and edited existing magazine content for web inclusion.
The Romanian Government:
Created 20-page brochure for direct advertising and advertorial distribution. Also wrote print ads based on my original concepts.
The Canadian Tourism Commission:
Commissioned to write advertorial booklet positioning Canada as culturally and ethnically diverse.
TravelClick:
Edited existing marketing and presentation materials and created press outreach to launch a new product for this major hotel e-marketing corporation.
The Wall Street Journal - Gordon’s Gin - VisitBritain
Tagged by Dow Jones advertising department to write four-page WSJ feature article on the best of Britain in special weekend advertising supplement.
As Freelance Contributor (Travel & Lifestyle):
The New York Post
American Express Executive Travel
Women’s Health
City Magazine
Incentive
Successful Meetings
Out Traveler
Sherman’s Travel
Global Traveler
Interior Design.
American Express Centurion web site
As Marketing and Media Relations Professional:
1994-1998
Creative Director, The Terrie Williams Public Relations Agency
Significant Achievement: Booked Oprah, People Magazine, The CBS Evening News and The New York Times in one week for client, Scholastic Books. Got 22 major televison news crews to cover the opening of the Motown Café. Scripted and produced this event with Berry Gordy, Diana Ross and other Motown stars.
Other clients included: David and Iman Bowie, Boyz II Men, Time Warner, Con Edison, Bell Atlantic, Johnnie Cochran, Moet & Chandon.
1992-1994
Marketing and Media Director, Repetto, USA Significant Achievement: Booked Vogue, Elle, Mademoiselle and Vanity Fair on a regular basis for this French dancewear company. Wrote all US advertising.
Education: Hunter College: Art History/Film Major Syracuse University, Scholarship Student, Drama Major
Technical Skills: MS Word/Office Works. Web-based writing skills and in-depth knowledge of search engine key words.
Other: Basic French. Traveler’s knowledge of Spanish, Italian, Mandarin, Indonesian and Arabic